Performance of Stock Pick Lists for 2015

January 3rd, 2016

If you read any financial publications around this time of year, you will likely see links to articles with buzzfeedy titles of the format: [x] [positive adjective] stocks for 2016. If you had followed the advice of these articles for 2015 - how well would you have done?

For reference, the markets were generally flat this year; the S&P 500 declined 0.73% and had a total return of +1.38%. By contrast, the S&P 500 rose by roughly +13%, +32% and 16% in 2014, 2013 and 2012, respectively. Would it have been better to assume more risk and pick individual stocks? Here is how a handful of professionals would have fared if they had used their own advice and bought their recommended stocks:


Kiplinger: 25 Best Stocks for 2015

1/2/15 12/31/15 % Price Ret
CNRD Conrad Industries 35.0022.20-36.57
CRM Salesforce.com 59.9078.4030.88
GOOGL Google 532.60778.0146.08
CAB Cabelas 53.0446.73-11.90
RST Rosetta Stone 9.806.69-31.73
NVO Novo Nordisk 42.5558.0836.50
LMT Lockheed Martin 192.10217.1513.04
FUJIY FUJIFILM Holdings 30.9641.7134.72
RH Restoration Hardware 96.1979.45-17.40
TWTR Twitter 36.2323.14-36.13
ABT Abbott Laboratories 45.2544.91-0.75
GILD Gilead Sciences 95.14101.196.36
AXP American Express 93.1769.55-25.35
M Macy's 66.3334.98-47.26
AAPL Apple 111.39105.26-5.50
PCP Precision Castparts 242.09232.01-4.16
SCHW Charles Schwab 30.4132.938.29
SWK Stanley Black & Decker 96.57106.7310.52
HHC Howard Hughes Corp 130.58113.16-13.34
C Citigroup 54.3651.75-4.80
* MWV MeadWestvaco 45.2548.376.91
SUNE Sunedison 20.025.12-74.54
ZINC Horsehead Corp 15.912.05-87.12
BA Boeing 131.07144.5910.32
Mean -8.03
Median -4.48

Barrons: Our 10 Favorite Stocks for 2015

1/2/15 12/31/15 % Price Ret
GM General Mototrs 35.2734.01-3.57
BAC Bank of America 17.9916.83-6.45
BA Boeing 131.07144.5910.32
AAL American Airlines 54.2842.35-21.98
GOOGL Google 532.60778.0146.08
MU Micron 35.2414.16-59.82
M Macy's 66.3334.98-47.26
RCL Royal Caribbean Cruises 82.93101.2122.04
GILD Gilead Sciences 95.14101.196.36
FLR Fluor Corporation 60.7847.22-22.31
Mean -7.65
Median -5.01

Forbes: 15 Great Stocks for 2015

1/2/15 12/31/15 % Price Ret
RCI Rogers Communications 38.7134.46-10.98
FMER Firstmerit 18.9818.65-1.74
K Kellogg Company 65.6372.2710.12
SPTN SpartanNash 26.1521.64-17.25
* MRGE Merge Healthcare 3.637.1296.14
AVD American Vanguard Corp 11.7114.0119.64
BSL BlueScope Steel 16.8014.85-11.61
AUY Yamana Gold 3.941.86-52.79
COH Coach 37.7032.73-13.18
DPLO Diplomat Pharmacy 27.4034.2224.89
ZLTQ Zeltiq Aesthetics 28.5928.53-0.21
DENN Denny's 10.399.83-5.39
CCUR Concurrent Computer 7.104.95-30.28
FL Foot Locker 56.4365.0915.35
CACC Credit Acceptance 136.63214.0256.64
Mean 5.29
Median -1.74

Fool: 7 Top Stocks to Buy for 2015

1/2/15 12/31/15 % Price Ret
QCOM Qualcom 74.5149.99-32.91
FB Facebook 78.58104.6633.19
SEAS SeaWorld Entertainment 18.0119.699.33
WWAV WhiteWave Foods 35.1338.9110.76
GOOGL Google 532.60778.0146.08
TSM Taiwan Semiconductor 22.4522.751.34
AAPL Apple 111.39105.26-5.50
Mean 8.89
Median 9.33

Money: 12 Great Stocks for 2015

1/2/15 12/31/15 % Price Ret
BAC Bank of America 17.9916.83-6.45
ORCL Oracle 45.0236.53-18.86
APA Apache Corporation 62.1844.47-28.48
VAC Marriott 74.9256.95-23.99
EAT Brinker International 59.1747.95-18.96
TTC Toro 63.9273.0714.31
HSP Hospira 62.4489.9544.06
AKAM Akami 63.4852.63-17.09
INGN Inogen 31.3540.0927.88
WMAR West Marine 13.008.49-34.69
INVE Identiv 13.981.99-85.77
* RTI RTI International Metals 24.8528.2913.86
Mean -11.18
Median -17.97

TheStreet, BofA Merrill Lynch: 10 Top S&P 500 Stocks to Buy for 2015

1/2/15 12/31/15 % Price Ret
GM General Motors 35.2734.01-3.57
WMT Walmart 86.2761.30-28.94
XOM Exxon Mobil 92.2577.95-15.50
UNM Unum Group 35.1333.29-5.24
PFE Pfizer 31.2732.283.23
GE General Electric 25.3431.1522.93
INTC Intel 36.6734.45-6.05
AA Alcoa 15.879.87-37.81
VZ Verizon 47.0046.22-1.66
NEE NextEra Energy 106.63103.89-2.57
Mean -7.51
Median -4.40

InvestorPlace: 10 Best Stocks for 2015

1/2/15 12/31/15 % Price Ret
GOOGL Google 532.60778.0146.08
AMBA Ambarella 52.0055.747.19
ABM ABM Industries 28.6928.47-0.77
AAPL Apple 111.39105.26-5.50
PSEC Prospect Capital 8.296.98-15.80
RAVE Rave Restaurant Group 7.126.39-10.25
ODFL Old Dominion Freight Line 77.9359.07-24.20
IEZ US Oil Equipment (ETF) 49.8835.78-28.27
NE Noble Corporation 16.4410.55-35.83
YHOO Yahoo 50.6633.26-34.35
Mean -10.16
Median -13.02

MarketWatch: 10 great stocks for 2015 from 3 market wizards

1/2/15 12/31/15 % Price Ret
YHOO Yahoo 50.6633.26-34.35
AAPL Apple 111.39105.26-5.50
ICON Iconix Brand Group 34.006.83-79.91
LL Lumber Liquidators 66.6017.36-73.93
CVX Chevron 111.6389.96-19.41
COP ConocoPhillips 68.5046.69-31.84
XOM Exxon Mobil 92.2577.95-15.50
HP Helmerich & Payne 67.0253.55-20.10
IBM IBM 161.31137.62-14.69
T AT&T 33.5934.412.44
Mean -29.27
Median -19.75

This is not meant to be an indictment of the publications listed; however, you should take stock advice with a grain of salt. Picking stocks and beating the market is difficult; hindsight is 20/20.
All the best in 2016!

Data collected from Yahoo Finance, Google Finance and cleaned with the quantmod R package.
* indicates a company that did not trade throughout all of 2015, eg: was bought out

*** This and all other content and opinions on bytemuse.com are not investment advice of any kind; speak with a qualified professional if you are looking for advice. Bytemuse.com has no association with the publications linked to in this article.